Start with a one-page brief
Start with application, capacity, user action, visual direction, destination market and estimated volume. Mark which reference features are essential and which are flexible. Consider the bottle, closure and decoration together before investing in a final appearance.
Give every approval gate an output
Use six gates: brief, structural route, materials and components, artwork, sample evaluation and production approval. Each gate should leave a usable record such as a drawing, parts list or sample decision. Parallel discussion is helpful, but changes must reach everyone whose work depends on them.
Use 3D at the right stage
Use 3D to compare visual directions and communicate between teams. It does not automatically establish sealing, formula compatibility or print feasibility. Keep the selected identities and colour references with the brief, then resolve engineering and appearance through review and samples.
Your Project Checklist
- Identify non-negotiable requirements
- Keep a revision at every gate
- Control changes after approval
Frequently Asked Question
Does every custom project need new tooling?
No. First assess whether existing tooling and decoration can meet the brief.
References and Editorial Note
The resources below provide technical background. The purchasing questions and checklists are compiled by 樽宇包装. Confirm project-specific decisions through drawings, technical evaluation and approved samples.
Sources checked: 19 October 2026